Overview
Novalja is the party capital of Croatia's Adriatic coast, centered on Zrće beach where internationally acclaimed DJs spin at clubs like Papaya, Aquarious, and Kalypso. But beyond the foam parties and all-night clubbing, Pag island offers something unexpected: a 1,042-meter Roman aqueduct carved through solid rock, hidden nude beaches accessible only by boat, and lamb and cheese specialties that have earned worldwide fame.
Beach · Day Trips · Festivals · Nature · Nightlife
Before you go
Connectivity
Excellent cell coverage. Wi-Fi at Gaudino bar. Cyber-cafés charge €3-4/hour. Pay phones available citywide.
Food
Pag lamb and sheep cheese (€30-35/kg) are the island's signature products. Fast food stands line the Riva promenade; fish market sells out by 9AM.
Money
Croatia uses EUR (Euro). Supermarkets Kerum, Hiper Novalis, and Kastelo near the city entrance offer better value than downtown shops.
Safety
Zrće beach has high police presence due to drug activity. Avoid car-based provocateurs. General city safety remains high with hospitable locals.
Transport
Beach shuttles (open minivans) connect downtown, Gajac, and Zrće for €1.50. Scooter rentals and quads offer independent exploration of country roads.
