Ureki
Middle East, Caucasus and Central Asia · Georgia
Did you know?
- Nearby protected wetlands and rainforest sites add a nature day beyond the beach.
- The black beach sand is slightly magnetic and is locally said to have healing properties.
- The sea stays shallow for several hundred meters, so swimming begins after a long wade.
See also
Ozurgeti
Georgia41.93°N 41.98°E · 80 m
Lanchkhuti
Georgia42.09°N 42.04°E · 25 m
Khidistavi
Georgia41.97°N 42.21°E · 230 m
Chokhatauri
Georgia42.02°N 42.24°E · 150 m
Batumi
Georgia41.64°N 41.64°E · 3 m
Overview
A quieter Black Sea resort known for dark magnetic sand, shallow water, and a relaxed beach rhythm. Walk or cycle the coast, then explore nearby wetlands, Soviet-era buildings, and Shekvetili's music park.
Languages: Georgian
Why Go?
Ureki is a popular beach destination on Georgia's Black Sea coast, standing out from other Georgian resorts with its distinctive black, slightly magnetic sand that allegedly has healing properties. Unlike most Georgian beach resorts that feature crushed stone or gravel, Ureki offers a unique sandy beach experience. The town is quieter than Batumi and perfect for travelers seeking relaxation, beach activities, and access to nature without the crowds of more developed destinations.
Adapted from Wikivoyage contributors · CC BY-SA 4.0
Getting In
Ureki is accessible by train, with the Ureki railway station serving as a key arrival point. The nearest access point to nearby villages with Soviet-era architecture is located directly opposite the Ureki train station. From the station, the town center and beach areas are walkable. Taxis and bikes are available for reaching nearby destinations like Grigoleti and Shekvetili.
Adapted from Wikivoyage contributors · CC BY-SA 4.0
Getting Around
Ureki is easily covered on foot or by bike, making it ideal for independent exploration. For reaching nearby areas like Grigoleti or Shekvetili, you will need a good bike or taxi. Local roads are paved but partially damaged in places, particularly near the villages. The beach and town center are compact enough for walking, while the surrounding resort areas along the main street require cycling or motorized transport.
Adapted from Wikivoyage contributors · CC BY-SA 4.0
When to Go
The swimming season in Ureki begins in May and lasts until the end of October. July and August are the high season months when the town is most crowded. For a more relaxed experience with fewer tourists, consider visiting in May-June or September-October when the weather remains warm but the beaches are less packed. The beach season coincides with the peak operational period for most restaurants, cafes, and attractions.
Adapted from Wikivoyage contributors · CC BY-SA 4.0
Where to Stay
Ureki offers a wide range of sleeping options from hotels to small apartments. Grigoleti and Shekvetili areas are known for renting whole cottages for extended periods, ideal for families or groups. The Paragraph Resort & Spa is a large luxury option with 220 rooms on the seashore featuring a swimming pool with sea water and a winter garden. Budget travelers will find apartments and smaller hotels in the town center, most operating during the summer bathing season.
Adapted from Wikivoyage contributors · CC BY-SA 4.0
Food and Drink
Ureki has many restaurants near the beach and train station along the main street, ranging from fast food to mid-range establishments. Fresh fish is highly recommended, particularly at restaurants in Tskaltsminda near the Ureki train station. Prices in Ureki are higher than in other villages or towns of Guria, typically ranging from 15 to 25 lari per person. Megrelian cuisine is available at Abkhazeti in Grigoleti. Most establishments are only open during the bathing season.
Adapted from Wikivoyage contributors · CC BY-SA 4.0
Things to Do
The main draw is the beach, where visitors can swim in the Black Sea, though the water is shallow requiring several hundred meters of wading to float freely. The unique magnetic healing sand invites visitors to lie down and cover themselves, or build sandcastles. Water activities include jet skiing, kite surfing, and water slides. Umbrellas and chairs can be borrowed on the beach. Fishing is available in the Sepa and Supsa rivers and lakes near Grigoleti. Nearby attractions include the Black Sea Arena (largest concert hall in the Caucasus with up to 10,000 spectators), Guria Park amusement park (14.5 hectares with attractions for all ages), Georgia in Miniatures park with over 50 architectural monuments, and the Park of Musicians with sculptures of musicians from Georgia and around the world.
Adapted from Wikivoyage contributors · CC BY-SA 4.0
See
The Colchic Rainforests and Wetlands are UNESCO protected world heritage sites, including two protected areas: one north of Grigoleti and one south of Shekvetili. In the nearby villages, remnants of Soviet-era architecture can be found including schools, kindergartens, community and sports halls, and administrative buildings. These sites are best visited by car, with local roads paved but partially damaged. The Park of Musicians in Shekvetili features sculptures of musicians, singers, and composers with audio recordings. Georgia in Miniatures, the first miniature park in Georgia with over 50 architectural monuments, is located in Shekvetili.
Adapted from Wikivoyage contributors · CC BY-SA 4.0
Buy
In Ureki there is a wide range of stores for drinks and snacks. During summer, the Nikora market chain operates multiple locations: two in Magnetiti, two in Shekvetili, and one in Kaprovani. Small local shops also operate during summer. Beach equipment from China including slippers, towels, air mattresses, inflatable rubber animals, and paddle boats are available. On the beach, vendors sell boiled maize, cold water, coffee from thermoses, ice cream, and cigarettes.
Adapted from Wikivoyage contributors · CC BY-SA 4.0
Safety
Visitors should not leave valuables unattended on the beach as thieves readily take advantage of such opportunities. Lifeguards are present at the beach for water safety. The general safety situation is comparable to other Georgian tourist areas, but standard precautions apply.
Adapted from Wikivoyage contributors · CC BY-SA 4.0
Connectivity
While specific connectivity details are not provided in the article, Georgian mobile carriers operate throughout the country with 3G/4G coverage common in urban and tourist areas. WiFi is typically available in hotels and restaurants. Visitors should check with local providers for SIM card options.
Adapted from Wikivoyage contributors · CC BY-SA 4.0
Budget
Ureki offers options for various budgets. Restaurant meals range from 10-30 lari per person depending on the establishment. Accommodation ranges from budget apartments to luxury hotels like Paragraph Resort & Spa. The Black Sea Arena hosts concerts; ticket prices vary by event. Beach amenities like umbrellas and chairs can be borrowed. Daily budget for a backpacker could range from 50-100 lari including accommodation, food, and activities.
Adapted from Wikivoyage contributors · CC BY-SA 4.0
Go Next
From Ureki, travelers can easily reach Ozurgeti (a nearby town in Guria), Batumi (the major Black Sea resort city with more amenities and nightlife), and Bakhmaro (a mountain resort area in Guria). Grigoleti and Shekvetili are nearby coastal areas worth visiting, each with their own attractions including the Black Sea Arena, Guria Park, and various beach facilities. The Kolkheti National Park and Kobuleti Protected Area offer nature experiences for day trips.
Adapted from Wikivoyage contributors · CC BY-SA 4.0
Field guide adapted from Wikivoyage contributors · CC BY-SA 4.0. Text has been adapted and organized for this guide. About our sources.
Places to know
A few starting points from the guide. Check current hours and prices before you go.
- sleep
Paragraph Resort & Spa
Huge luxury hotel with 220 rooms on the seashore has a swimming pool with sea water and winter garden. Hotel also has fully equipped conference rooms and meeting rooms
Adapted from Wikivoyage contributors
- sleep
Villa Villekulla
Holiday home rentals in Grigoleti and Kaprovani, 2, 3, 4 and 5 bedroom houses. Meals not included
Recorded price: $80-220
Adapted from Wikivoyage contributors
- eat
Abkhazeti
Megrelian cuisine.
Recorded price: 20-30 ₾
Adapted from Wikivoyage contributors
- eat
Cafe-Bar Tskaltsminda
Fish and other local specialties.
Recorded price: 10-20 ₾
Adapted from Wikivoyage contributors
- eat
Ezo
Fast food, only during summer season.
Recorded price: 10-20 ₾
Adapted from Wikivoyage contributors
- eat
Palermo
Adapted from Wikivoyage contributors
- eat
Salkhino
Fish and other local specialties.
Recorded price: 10-20 ₾
Adapted from Wikivoyage contributors
- eat
Vermukha
Large indoor and outdoor sitting area.
Adapted from Wikivoyage contributors
Before you go
Food
Restaurant meals 15-25 lari. Fresh fish recommended. Prices higher than inland Guria towns. Most restaurants open seasonally.
Money
Currency is Georgian Lari (₾). Credit cards accepted at larger hotels and some restaurants, but cash is recommended for smaller establishments and beach vendors.
Safety
Keep valuables secure on beach. Lifeguards present. Standard tourist precautions apply.
Transport
Ureki is walkable; bikes and taxis available for Grigoleti and Shekvetili. Train station provides rail access. Local roads are paved but some damage exists.
Weather
Swimming season May-October. July-August peak season with crowds. May-June and September-October offer quieter visits with warm weather.