Overview
Urdaneta is the commercial center of eastern Pangasinan, serving as a junction city on the Manila North Road. With a population of 132,000, it offers local hotels, three shopping malls, and public markets for travelers passing through the region.
Day Trips · Festivals · Shopping · Transit Hub
Before you go
Festivals
Major festivals include Dumayao Festival (March 18-30) and Feast of the Immaculate Conception (December 1-8).
Shopping
The city has three shopping malls including SM City Urdaneta Central on Manila North Road and Magic Mall-Urdaneta on Calasia-Urdaneta Road.
Transport
Urdaneta sits at a junction on the MacArthur Highway (Manila North Road), making it a natural transit point between Manila and northern Luzon destinations.