Overview
Herzogenaurach is a curiosity — a tiny Franconian town of about 25,000 people that happens to be the birthplace of two global sportswear giants: Adidas and Puma. The rivalry between the Dassler brothers who founded these companies still shapes the town today, with the river Aurach roughly dividing Adidas territory (east) from Puma territory (west).
Architecture · Budget Travel · Day Trips · History · Shopping
Before you go
Accommodation
Budget options are limited in town. Hotel Krone offers rooms from €49 including breakfast. Nearby Erlangen or Nuremberg offer more variety.
Food
Local Franconian cuisine available at Kreis'l with beer garden. Italian restaurants include Fratelli Osteria and Trattoria La Bussola. Brauerei Heller offers local craft beer.
Money
Germany uses the Euro (€). Credit cards are widely accepted in hotels and larger stores, but smaller restaurants and shops may be cash-only.
Shopping
The Adidas and Puma outlet stores offer 20-50% discounts on out-of-season items. Nike Factory Store and other sportswear outlets are also nearby on Zeppelinstraße.
Transport
Public buses cost €1.30 per single trip or €2.80 for a day ticket (2018 rates). The outlet stores are 1-2 km from the old town and require bus or car to reach.